As you open the box, quality is the expectation from the high price you paid for what is inside.  Have you been there?  After the payment that came with some pain, it is all worth it for what you will do with whatever this noun may be!  However, you notice the missed details upon getting into it.  My recent experience with a ~$60k purchase left me annoyed and grouchy.

Why did I buy?  A Coordinate Measuring Machine (CMM)!  How great is it to let an automated piece of kit measure things for you?!?!?!  These are not cheap, but they can be six or seven figures for higher-end machines.  Why remain annoyed then?  Cheap, commodity cables annoy me.  Take all this stuff!

Someone is bound to tell me that this vendor works wonderfully for them!  I understand that this is great for your gaming computer or purveyor of over-though ribbon user interface word processor machine.  For this, the OEM should spend another $100, and make all of the cables premium, or white-label premium!  The options are plentiful, and the cost is minor.

Why should this be so?  Premium should look, act, and feel choice, superior, and exceptional.  Anyone knows the difference when money leaves their hands.  You want the feeling that you were well-served when you parted with it.  Granite, stainless steel, anodized aluminum, and polytetrafluoroethylene — these convey quality every time!

What is the cost of their savings?  I spent roughly $20k over the $60k to make this work.  Their cost is that I look long and hard when purchasing the next system.  When the customer will gladly pay, why take the chance on souring the first impression?  Make the sale at a high price point, but look the part when you do.